Bespoke and unique jewellery has been a rising trend several years, with major players such as Links of London and Pandora seeing their customisable charm jewellery become surefire hits on millions of teenage girl’s wishlists worldwide.
Pandora has managed to create a $10bn business in over 50 countries with their ‘limited edition’ trinkets and multiple choice style customisation that ensures each piece differs (even if only slightly) from the next.
This is not expected to a fleeting trend, according to industry experts quoted in Jeweller Magazine, the bespoke jewellery markets only set to get more personal…
According to the report by Tim Grey, bespoke jewellery is no longer a luxury of the obscenely rich – consumers of every type are demanding accessories created specifically for them…
“It’s not a just a fad, which makes sense: very few objects are worn as intimately or given quite as much symbolic significance as jewellery. Now, an increasing number of retailers and designers are offering a ‘storied’ experience to their customers.
While bespoke jewellery has been available in the high-end for some time, pioneers in the charm-bracelet market – particularly Pandora – are driving its popularity in less affluent markets.
However the trend is not confined to international brands, many local designers are honing-in on people’s desire to wear something unique.”
At Smash & Grab whilst we offer a range of online products with a set range of charms and features, we strongly believe that jewellery should be personal. The very thing that we loved when we had our ‘Eureka’ moment top create jewellery from broken glass was that every piece was different from the next…
Although we offer a customisable range of charms to add to our bracelets and necklaces online to cater to a wider audience, we love nothing more than being asked to create a bespoke piece.
And to verify the trend referenced by Jeweller, since starting up we have actually had more requests for bespoke than for orders from our limited edition range.
If you are interested in going bespoke with Smash & Grab, simply contact us with your requests. What’s more, as all of our pieces are hand made to order, there is currently no extra cost… take advantage now!!